We are HOT Footwear, a global footwear company. Hot Footwear specialises in the lower end of the footwear market. For over 20 years we have been very successful in offering value for money and would like to keep catering to the global footwear market’s needs.

 

The world's population will continue to grow and this means that in the upcoming years the number of serious potential customers will increase. We are living in a climate of "haves" and "have-nots". The gap between rich and poor is widening and the global middle class is shrinking, leading to a polarized society. This is not only the case for incomes, but also the case with age. In “developed’ countries the population is getting older and changing the kind of products that are required. This leads to polarized products and polarized retailing. There is a growing need in the market for products offering "more for less". Consumers expect to pay less and get more and this is exactly the specialisation of HOT Footwear.

 

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